Play Alberta, the province's only regulated online casino and sportsbook, has actually signed 2 NHL players as official ambassadors. Calgary Flames goaltender Dustin Wolf and Edmonton Oilers forward Leon Draisaitl have joined as partners.

- Play Alberta partnered with NHL stars Leon Draisaitl and Dustin Wolf to promote responsible gaming.

- The agreement will feature the gamers in instructional products and fan engagement occasions.

- The partnership develops on existing offers Play Alberta accepts the Oilers and Flames organizations.

This marks the very first time the platform has employed active professional athletes from Alberta's 2 NHL franchises. The deal will focus on promoting responsible betting and neighborhood engagement efforts throughout the province.

Under the agreement, both athletes will assist support responsible gaming programs, including Play Alberta's collaboration with GameSense. The players will appear in instructional projects emphasizing social obligation and self-exclusion choices.

Alberta Gaming, Liquor and Cannabis (AGLC) vice president of video gaming Dan Keene said the initiative aims to strengthen connections in between Alberta's sports culture and responsible video gaming practices.

Play Alberta will likewise have unique fan meet-and-greets with Wolf and Draisaitl during the 2025-26 NHL season. The platform, which went beyond 434,000 gamer accounts and recorded $275 million in net sales throughout the 2024-25 fiscal year, sees the contract as a method to grow both the exposure of the brand name and the awareness of gamer security.

Play Alberta expands sports collaborations with CFL's Edmonton Elks

Play Alberta's engagement with professional sports continues to grow beyond hockey. In May, the operator revealed a multi-year offer with the Canadian Football League's Edmonton Elks, making Play Alberta the group's official sportsbook partner.

The partnership aims to increase fan engagement through interactive promos, giveaway rewards, and fan activities. Under the agreement, Commonwealth Stadium was also renamed Play Alberta Field on all home days.

The alliance with the Elks becomes part of Play Alberta's responsible play plan, lining up with AGLC's GameSense education tools and Self-Exclusion efforts.

Players can access their online accounts to set adjustable limitations on deposits, losses, and betting activity, promoting safer play and greater transparency.

Alberta prepares for iGaming launch

Even as Play Alberta is the exclusive authorized company of online gaming throughout the province, modifications impend. Dale Nally, minister responsible for gaming policy and author of the iGaming Alberta Act, indicated at the Canadian Gaming Summit that Alberta's controlled iGaming market might open in early 2026.

Nally's upgrade modifies an earlier target of October 2025 however aligns with operator expectations. The structure will allow private gaming companies to make an application for licenses under an Ontario-style design. The brand-new Alberta iGaming Corporation will be the market's regulator and conduct-and-manage body.

Consultations with land-based gambling establishments and First Nations neighborhoods are ongoing, with the province highlighting cooperation on essential issues such as tax rates, advertising standards, and responsible video gaming protocols. A provincewide self-exclusion system covering both online and land-based gaming has actually already been composed into legislation.