The cordless lawn mower industry is witnessing robust expansion, driven by advances in battery technology and growing environmental concerns. Innovations in power efficiency and design are fueling rapid adoption among residential and commercial users seeking eco-friendly lawn care solutions. This dynamism aligns with increasing preferences for quieter, emission-free alternatives to conventional gas-powered mowers.
Market Size and Overview
The cordless lawn mower market is estimated to be valued at USD 3.37 Bn in 2025 and is expected to reach USD 6.04 Bn by 2032. It is projected to grow at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2032.
Cordless Lawn Mower Market Size rising urban landscaping needs and government regulations promoting green technology are primary market drivers. Additionally, expanding product portfolios and integration of smart features are aligning with evolving consumer preferences, bolstering market scope and revenue. The cordless lawn mower market report emphasizes steady business growth, reflecting positive market dynamics and increasing industry share worldwide.
Investment Scenario
Current investment climate in the cordless lawn mower market illustrates heightened venture capital interest towards sustainable and energy-efficient technologies. In 2025, notable funding rounds include a USD 150 million capital infusion into battery innovation startups supporting cordless mower applications. M&A activities such as strategic acquisitions by established market players to enhance R&D portfolio underscore market growth strategies. Investments emphasize improving battery life and reducing operational costs, easing market restraints and attracting fresh capital. Market report data highlights that these investment trends significantly boost market revenue and consolidate leading market companies’ positions.
Regional Opportunities
Key regional opportunities in the cordless lawn mower market emerge prominently in:
- North America: Accelerated adoption due to stringent emission regulations and enhanced consumer awareness; recent government incentives for electric garden equipment fuel demand.
- Europe: Favorable policies encouraging sustainable landscaping and eco-friendly lawn care are expanding market segments. Export data reflects increased shipment of lithium-ion battery-powered mowers in 2024.
- Asia Pacific: Urbanization and rising disposable income, particularly in Australia and Japan, alongside infrastructure development, are unlocking untapped market opportunities, backed by entry of new suppliers in 2025. These regions offer significant potential for market companies focused on international expansion and local production hubs.
Key Players
Prominent market players shaping the cordless lawn mower market include:
- Husqvarna Group
- Stanley Black & Decker, Inc.
- Robert Bosch GmbH
- Deere & Company (John Deere)
- The Toro Company
Strategic initiatives in 2024-2025:
- Husqvarna Group expanded regional manufacturing units in Europe to reduce costs and improve market responsiveness.
- Stanley Black & Decker invested heavily in R&D focused on battery optimization, launching advanced cordless models mid-2025.
- Deere & Company enhanced its international presence through partnerships, driving market revenue growth in Asia Pacific.
- Bosch GmbH implemented a market development strategy emphasizing smart lawn mower integration aligning with IoT trends.
- The Toro Company focused on acquisitions to diversify product portfolios and streamline supply chains, supporting steady business growth.
These actions demonstrate evolving market trends, tackling market challenges, and strengthening industry size and market share globally.
FAQs
1. Who are the dominant players in the cordless lawn mower market?
The leading companies include Husqvarna Group, Stanley Black & Decker, Robert Bosch GmbH, Deere & Company, and The Toro Company, all investing in technological advancements and production capacity expansions.
2. What will be the size of the cordless lawn mower market in the coming years?
The cordless lawn mower market size is forecasted to grow from USD 3.37 billion in 2025 to approximately USD 6.04 billion by 2032, driven by increased demand for eco-friendly solutions.
3. Which end-user industry holds the largest growth opportunity?
Residential landscaping emerges as the largest growth segment, fueled by consumer preference for quiet, emission-free gardening equipment; commercial applications also gain traction with urban green initiatives.
4. How will market development trends evolve over the next five years?
Market trends will increasingly focus on battery technology enhancements, smart feature integration, and sustainable manufacturing practices to address market drivers and restraints effectively.
5. What is the nature of the competitive landscape and challenges in the cordless lawn mower market?
The market remains competitive with both established players and startups investing in innovation. Challenges include high battery costs and the need for longer runtime, which companies are addressing through strategic investments.
6. What go-to-market strategies are commonly adopted in the cordless lawn mower market?
Key strategies include international expansion, localized production hubs, strategic partnerships, and targeted marketing campaigns emphasizing environmental benefits and product efficiency.
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Author Bio
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
