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Using sms url shortener services assists in generating links for business needs within the SMS character limit in a very convenient and elegant manner. By opting for such services for an SMS URL shortener, marketers get a chance to analyze click statistics and other information related to their campaigns. Short links tend to look more professional and can generate trust among customers, hence resulting in a high click-through rate. As per the experience gained by marketers in the industry, a shorter and branded link usually performs better than a complex and lengthy one in a mobile marketing campaign.
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