PlayStar Casino has revealed a partnership with the National Hockey League (NHL)'s New Jersey Devils and their home arena, the Prudential Center. The cooperation intends to elevate fan engagement and boost brand visibility throughout the 2024-25 NHL season.

PlayStar will offer unique fan experiences and sponsor the "Golden Goal Sweepstakes" promo in exchange for brand name direct exposure through online communications and during home games.

The "Golden Goal Sweepstakes" promo is set to run all season long, using a $10,000 prize money. Fans need to go into a submission in the Golden Goal contest for the chance of being randomly selected to win if an objective is scored between the 11:00 and 10:00 minute mark of the 2nd duration of any Devils home video game.

Later in the season, the companies prepare to present ice hockey-themed casino games that would allow PlayStar clients to complete for tickets to future video games and occasions at the Newark stadium.

"Through our sponsorship of the 'Golden Goal Sweepstakes' promotion and our comprehensive presence at Prudential Center, we'll have the ability to position the PlayStar brand in front of an extremely engaged online gambling establishment audience while also using new and existing consumers alike the possibility to win VIP home video game and concert tickets in addition to many other money-can't-buy experiences," PlayStar's chief marketing officer Jon Bowden commented.

The Prudential Center will feature PlayStar Casino branding in in-game graphics and public address statements at the arena, broadening its direct exposure to the New Jersey market. The gambling establishment introduced in New Jersey in 2022 through a market gain access to offer with Atlantic City's Ocean Resort Casino. PlayStar Casino continues to fare well against other New Jersey online casinos, with current outcomes for August 2024 exposing more than $2.3 million in revenue. However, the gambling establishment has yet to expand its operations to other states.

"Having already made such considerable in-roads into the competitive New Jersey market, PlayStar is enjoyed reveal that it will be partnering with the New Jersey Devils to bring much more locally-focused benefits to our gamers," included Bowden.

The Garden State has actually been home to online gambling establishments given that November 2013, when it ended up being the second iGaming state behind Delaware. The state is now home to around 30 online casino operators, including Caesars, BetMGM, FanDuel, and others.

NHL 2024-25

The Devils opened the 2024-25 NHL routine season on Friday with a 4-1 win over the Buffalo Sabres during an NHL Global Series video game kept in Prague, Czech Republic. The routine season will continue through April 2025, marking the 108th season of operation and the 107th season of play.

The Devils have a storied history, ranking 17th total in NHL history with more than 1,500 regular-season wins. Since their facility in 1982, the group has actually won 3 Stanley Cups, securing champions in 1995, 2000, and 2003.