The global sake market was valued at US$ 9,290.16 million in 2019 and is projected to reach US$ 13,146.68 million by 2027, growing at a CAGR of 4.7% during 2020–2027. Sake is a traditional Japanese alcoholic beverage made from fermented rice, commonly referred to as rice wine. The production process typically involves polished sake mai rice, water, yeast, and the mold Aspergillus oryzae. Premium sakes are often aged for over a year, and most varieties contain between 15% and 20% alcohol by volume.
Market Analysis
Sake is gaining popularity globally, particularly in North America, due to increasing consumption of alcoholic beverages and the growing interest in Japanese cuisine. The rise in the number of breweries and distilleries has also contributed to the market expansion. Established manufacturers such as Takara Sake USA Inc., Gekkeikan Sake, and Ozeki Sake have strengthened their presence in North America, further fueling growth in the region. The increase in Japanese-themed restaurants and the trend of pairing sake with various cuisines have also boosted exports to Europe and North America.
Driving Factors
• Increasing popularity of Japanese cuisine and alcoholic beverages in international markets
• Rising exports of sake to North America and Europe
• Expansion of breweries and distilleries catering to global demand
• Growing interest in pairing sake with various food types
• Rising awareness about premium and traditional beverages among consumers
Market Trends
• Increasing preference for premium and craft sake varieties
• Growing adoption of online distribution channels for alcoholic beverages
• Rising demand for healthier and authentic alcohol options
• Expansion of Japanese restaurants and bars globally
• Innovation in brewing techniques to enhance taste, quality, and shelf life
Download Sample PDF: https://www.theinsightpartners.com/sample/TIPRE00011083
Product Type Insights
The sake market is segmented by product type into Ordinary Sake, Junmai, Honjozo, Junmai Ginjo, Ginjo, and Junmai Daiginjo. Ordinary sake, also known as Futsū-shu, accounted for the largest share in 2019. This type is comparable to table wine and represents around two-thirds of global sake production, known for its mild taste and subtle sweetness. Junmai sake is projected to grow at the fastest rate due to its natural ingredients and authentic flavor profile, making it increasingly preferred by premium consumers.
Range Insights
Based on price range, sake is categorized into premium, medium, and low. The low-price segment dominated the market in 2019, largely due to high production volumes using less expensive rice. The premium segment is expected to register the fastest growth during the forecast period, driven by increasing consumer interest in high-quality, authentic, and aged sake products.
Key Players
• BLUE CURRENT BREWERY
• GEKKEIKAN SAKE CO., LTD
• ARAMASA CO, LTD.
• HAKUTSURU SAKE BREWING CO., LTD.
• SUN MASAMUNE PTY LIMITED
• TATSUUMA-HONKE BREWING CO. LTD.
• ASAHISHUZO CO., LTD.
• TAKARA SAKE USA INC.
• KANPAI LONDON CRAFT SAKE
Unique Perspective
Sake is more than a beverage; it represents a cultural experience and traditional craftsmanship. Its versatility allows pairing with a wide range of cuisines, making it an increasingly popular choice among global consumers. The growing awareness of its nutritional content, natural ingredients, and premium varieties is further enhancing its market appeal.
Future Outlook
The sake market is expected to grow steadily in the coming years, driven by rising exports, increased global acceptance of Japanese cuisine, and the expansion of premium product offerings. Innovations in brewing techniques, the growth of online sales channels, and the increasing number of Japanese restaurants worldwide will provide significant opportunities. The market is likely to witness higher adoption of specialty and aged sakes, contributing to its premiumization and profitability. Emerging markets, particularly in North America and Europe, are anticipated to provide substantial growth potential.
FAQs
1. What is sake and how is it made?
Sake is a Japanese alcoholic beverage made from fermented rice, water, yeast, and Aspergillus oryzae mold. It is commonly aged for flavor and contains 15–20% alcohol by volume.
2. Which type of sake is most popular?
Ordinary sake, also known as Futsū-shu, is the most widely produced and consumed type of sake due to its mild taste and affordable price.
3. What factors are driving the global sake market?
The market is driven by the rising popularity of Japanese cuisine globally, growth in exports, increasing number of breweries and distilleries, and the premiumization of aged and specialty sakes.
Related Report
